No. 6(110) (2026): Economic paradigm

Статті

• BRANDING AND POSITIONING OF CHINESE TEA BRANDS IN THE UKRAINIAN MARKET: INTERNATIONAL AND LOCAL ASPECTS

  Valerii Bondarenko, Inna Levytska, Olena Moskvichova

  11-20

  • pdf (Українська)

• METHODOLOGICAL SUPPORT FOR FORMING THE DEVELOPMENT STRATEGY OF PUBLIC SECTOR ORGANIZATIONS

  Valeriia Dziuba

  21-29

  • pdf (Українська)

• MODELING THE BENCHMARKING PROCESS

  Andrii Nykonenko

  30-40

  • pdf (Українська)

• ATTRIBUTION MODELS, MEDIA BUDGET ALLOCATION, AND LOSS IN CFD BROKERAGE

  Stanislav Galandzovskyi

  41-50

  • pdf

• PSYCHOLOGICAL RESOURCES FOR SUSTAINING EMPLOYEE MOTIVATION IN ENTERPRISES UNDER MARTIAL LAW

  Inna Kozlova, Olha Podolska

  51-63

  • pdf

• DIGITAL TRANSFORMATION AS A SYSTEMATIC LEVER FOR ENSURING THE COMPETITIVENESS OF FINANCIAL INSTITUTIONS

  Nataliya Namliyeva

  64-72

  • pdf

• MARKETING MANAGEMENT THEORIES AND CORPORATE SUSTAINABLE DEVELOPMENT: A THEORETICAL INTEGRATION

  Dong Qiao

  73-80

  • pdf

• THE ROLE OF BRANDING IN MOBILE LOYALTY PROGRAMS

  Alona Shtanova

  81-90

  • pdf

• ECONOMIC FOUNDATIONS OF DECARBONIZATION: INTERNALIZATION OF ENVIRONMENTAL EXTERNALITIES AND IDENTIFICATION OF COLLABORATIVE DECARBONIZATION HUBS

  Olena Zhytkevych

  91-99

  • pdf

• TRANSFORMATION OF SOCIAL SECURITY: FROM THE «SOCIAL PAYMENTS» MODEL TO THE «SOCIAL SUPPORT» MODEL

  Mykola Bondar, Olena Tsiatkovska

  100-106

  • pdf (Українська)

• MODELING OF ECONOMIC DEVELOPMENT ENERGY ISLANDS UNDER MARTIAL LAW

  Natalia Valinkevych, Serhii Bezsmertnyi

  107-119

  • pdf (Українська)

• DECEPTIVE ADVERTISING PRACTICES IN THE DIGITAL ENVIRONMENT

  Vasyl Hanovskyi

  120-135

  • pdf (Українська)

• FINANCIAL STABILITY OF UKRAINE'S INNOVATION SECTOR UNDER MACROECONOMIC INSTABILITY: AN ANALYSIS

  Iryna Hryhoruk, Andrii Hutsaliuk

  136-147

  • pdf (Українська)

• INTERNATIONAL PRODUCT STRATEGIES OF CHINESE TEA MANUFACTURERS FOR THE UKRAINIAN MARKET: THEORETICAL AND PRACTICAL ASPECTS

  Alla Riabchyk, Xiaohang Xie

  148-158

  • pdf (Українська)