No. 6(110) (2026): Economic paradigm

Статті

• BRANDING AND POSITIONING OF CHINESE TEA BRANDS IN THE UKRAINIAN MARKET: INTERNATIONAL AND LOCAL ASPECTS

  Valerii Bondarenko, Inna Levytska, Olena Moskvichova

  11-20

  • pdf (Українська)

• METHODOLOGICAL SUPPORT FOR FORMING THE DEVELOPMENT STRATEGY OF PUBLIC SECTOR ORGANIZATIONS

  Valeriia Dziuba

  21-29

  • pdf (Українська)

• MODELING THE BENCHMARKING PROCESS

  Andrii Nykonenko

  30-40

  • pdf (Українська)

• ATTRIBUTION MODELS, MEDIA BUDGET ALLOCATION, AND LOSS IN CFD BROKERAGE

  Stanislav Galandzovskyi

  41-50

  • pdf

• PSYCHOLOGICAL RESOURCES FOR SUSTAINING EMPLOYEE MOTIVATION IN ENTERPRISES UNDER MARTIAL LAW

  Inna Kozlova, Olha Podolska

  51-63

  • pdf

• DIGITAL TRANSFORMATION AS A SYSTEMATIC LEVER FOR ENSURING THE COMPETITIVENESS OF FINANCIAL INSTITUTIONS

  Nataliya Namliyeva

  64-72

  • pdf

• MARKETING MANAGEMENT THEORIES AND CORPORATE SUSTAINABLE DEVELOPMENT: A THEORETICAL INTEGRATION

  Dong Qiao

  73-80

  • pdf

• THE ROLE OF BRANDING IN MOBILE LOYALTY PROGRAMS

  Alona Shtanova

  81-90

  • pdf

• ECONOMIC FOUNDATIONS OF DECARBONIZATION: INTERNALIZATION OF ENVIRONMENTAL EXTERNALITIES AND IDENTIFICATION OF COLLABORATIVE DECARBONIZATION HUBS

  Olena Zhytkevych

  91-99

  • pdf

• TRANSFORMATION OF SOCIAL SECURITY: FROM THE «SOCIAL PAYMENTS» MODEL TO THE «SOCIAL SUPPORT» MODEL

  Mykola Bondar, Olena Tsiatkovska

  100-106

  • pdf (Українська)

• MODELING OF ECONOMIC DEVELOPMENT ENERGY ISLANDS UNDER MARTIAL LAW

  Natalia Valinkevych, Serhii Bezsmertnyi

  107-119

  • pdf (Українська)

• DECEPTIVE ADVERTISING PRACTICES IN THE DIGITAL ENVIRONMENT

  Vasyl Hanovskyi

  120-135

  • pdf (Українська)

• FINANCIAL STABILITY OF UKRAINE'S INNOVATION SECTOR UNDER MACROECONOMIC INSTABILITY: AN ANALYSIS

  Iryna Hryhoruk, Andrii Hutsaliuk

  136-147

  • pdf (Українська)

• INTERNATIONAL PRODUCT STRATEGIES OF CHINESE TEA MANUFACTURERS FOR THE UKRAINIAN MARKET: THEORETICAL AND PRACTICAL ASPECTS

  Alla Riabchyk, Xiaohang Xie

  148-158

  • pdf (Українська)

• OPTIMISATION MODELLING OF A STUDENT’S DAILY ROUTINE: FORMALISATION AND EMPIRICAL JUSTIFICATION

  Nataliia Geseleva, Anastasiia Bibikova

  159-166

  • pdf (Українська)

• THEORETICAL AND PRACTICAL FOUNDATIONS FOR THE DEVELOPMENT OF MARKETING PRODUCT POLICY IN AGRICULTURAL FORMATIONS

  Alla Hryshchenko

  167-176

  • pdf (Українська)

• MECHANISMS OF STATE GRANT SUPPORT FOR TRADITIONAL AND SOCIAL ENTREPRENEURSHIP IN UKRAINE AS A TOOL FOR INNOVATIVE DEVELOPMENT AND SUSTAINABLE ECONOMIC GROWTH

  Nataliia Demianenko, Mykola Svystun, Oleksandr Aleksandrovich

  177-183

  • pdf (Українська)

• РЕЦЕНЗІЯ НА СЛОВНИК АФОРИЗМІВ І ЦИТАТ «ОБЛІК, АНАЛІЗ, АУДИТ» * (УКЛАДАЧІ АНАТОЛІЙ ЗАГОРОДНІЙ, ЗОРЯНА КУНЬЧ, ГАЛИНА ПАРТИН)

  Василь Дерій

  184

  • pdf (Українська)

• THEORETICAL FOUNDATIONS OF DIGITAL TRANSFORMATION OF ENTERPRISES IN THE CONDITIONS OF ECONOMIC INTELLECTUALIZATION

  Oksana Diuk, Svitlana Synytsia

  185-195

  • pdf (Українська)

• CROSS-CULTURAL FEATURES OF CONSUMER BEHAVIOR (EUROPE VS UKRAINE) IN THE CONTEXT OF MIGRATION PROCESSES

  Olena Korovina

  196-204

  • pdf (Українська)

• STRATEGIC DEVELOPMENT OF RURAL TERRITORIES IN THE CONTEXT OF EUROPEAN INTEGRATION

  Volodymyr Merezhko

  205-212

  • pdf (Українська)

• SOCIALLY-ORIENTED DEVELOPMENT OF AGRICULTURAL ENTERPRISES

  Oleh Рohrishchuk

  213-220

  • pdf (Українська)

• GENESIS, CURRENT STATE AND PROSPECTS FOR THE DEVELOPMENT OF THE PROFESSION OF A MILITARY ACCOUNTING INSPECTOR IN UKRAINE

  Oleksandr Pravdyvets

  221-231

  • pdf (Українська)

• BUDGET RISK MANAGEMENT IN THE CONTEXT OF ENSURING SUSTAINABLE DEVELOPMENT OF THE STATE

  Svitlana Savchuk, Nataliya Kolomyychuk

  232-243

  • pdf (Українська)

• ENSURING THE RELIABILITY OF SHORT-TERM TRAINING RESULTS THROUGH ITS ALGORITHMIZATION IN THE EDUCATIONAL QUALITY MANAGEMENT SYSTEM

  Artur Stanishovskyi

  244-252

  • pdf (Українська)

• FEATURES OF THE GENDER-SENSITIVE APPROACH IN THE DEVELOPMENT OF AN INCLUSIVE CORPORATE CULTURE

  Nataliia Stativka, Halynа Tymohova

  253-261

  • pdf (Українська)

• DIGITAL BUSINESS TRANSFORMATION: STRATEGIC ASPECTS AND IMPACT ON BUSINESS PROCESSES

  Svitlana Urba, Oleksandr Antoniuk

  262-272

  • pdf (Українська)

• METHODOLOGY FOR ADAPTIVE DEVELOPMENT OF PRODUCTION LOGISTICS TECHNOLOGICAL SYSTEMS IN FEA

  Fedir Shvets, Olha Savytska

  273-280

  • pdf (Українська)

• OPTIMIZATION OF COMPETITIVENESS MANAGEMENT PROCESSES IN A CONSTRUCTION COMPANY

  Denys Yeristov

  281-288

  • pdf (Українська)

• FINANCIAL REHABILITATION OF UKRAINE'S TERRITORIAL COMMUNITIES THROUGH STRATEGIC MANAGEMENT

  Mariia Bondarchuk, Orysia Voloshyn, Yuriy Yushchyk

  289-297

  • pdf (Українська)

• DISTRIBUTION CHANNEL COST INTENSITY AS AN INDICATOR FOR INSURER REHABILITATION DIAGNOSTICS

  Roman Zhelizniak, Mykola Palasevych

  298-305

  • pdf (Українська)

• THE IMPACT OF DIGITAL COMMUNICATIONS ON THE FORMATION OF BRAND AND CORPORATE IDENTITY OF HOTEL AND RESTAURANT ENTERPRISES

  Andrii Kropyvianskyi

  306-313

  • pdf (Українська)

• DEMOCRATIC RETREAT OF HUNGARY DURING THE RUSSIAN-UKRAINIAN WAR AND ITS IMPACT ON THE EU'S POSITION IN THE INTERNATIONAL SECURITY SYSTEM

  Oksana Kohut-Ferens, Mariia Kut

  314-325

  • pdf (Українська)

• CHARACTERISTICS OF CHANGES IN ORGANIZATIONAL CORPORATE CULTURE DURING WARTIME: MANAGERIAL AND PSYCHOLOGICAL ASPECTS

  Oleksandra Ovsyanyuk-Berdadina

  326-333

  • pdf (Українська)

• DIGITAL ECOSYSTEMS AND INFORMATION SYSTEMS INTEGRATION IN THE FORMATION OF SMART ECONOMY: ECONOMIC AND SUSTAINABILITY DIMENSIONS

  Oleg Yarema, Bohdan Deputat, Diana Krailo

  334-344

  • pdf (Українська)

• IMPROVEMENT OF THE METHODOLOGY FOR ASSESSING THE IMPLEMENTATION OF BUDGET PROGRAMS (SUBPROGRAMMES) OF THE MINISTRY OF DEFENSE OF UKRAINE

  Mihailo Minenko, Yuriy Husak, Timur Kurtseitov, Pavlo Parkhomenko, Pavlo Openko

  345-356

  • pdf (Українська)

• MECHANISMS AND VECTORS OF THE EUROPEAN INTEGRATION–DRIVEN TRANSFORMATION OF THE UKRAINIAN HOSPITALITY INDUSTRY

  Oksana Morhulets

  357-367

  • pdf (Українська)