CURRENT TRENDS FOR THE DEVELOPMENT OF SOCIAL RESPONSIBILITY

Abstract

Introduction. In modern conditions, when rapid technological development in society is accompanied by a simultaneous increase in anthropogenic threats, the strategy of conducting business, focused on success, is forced to become socially oriented. The concept of business social responsibility, which focuses on making considered, balanced management decisions with a clear understanding of their long-term consequences for society, is becoming an effective tool that allows businesses to go beyond traditional economic outcomes and become a real driving force for societal development. More than seventy years have passed since the concept emerged. Formed as a voluntary initiative of the business community in the field of business ethics, the concept of social responsibility has been repeatedly rethought and changed during its existence. However, even now, when the goals of sustainable development and the tasks of social responsibility have been defined, new challenges and threats to society continue to appear. Therefore, socially responsible business management requires identifying the latest trends in social responsibility, developing ideas about their future prospects, and improving business practices on this basis.

Purpose. The purpose of the study is to identify current trends and prospects for the development of social responsibility abroad and in Ukraine, enabling domestic enterprises to better meet society's requirements, adapt more quickly to global business standards, and increase their competitiveness.

Materials and methods. The materials of the study are: 1) the regulatory and legal framework of the EU countries and Ukraine on social responsibility; 2) studies by foreign and domestic authors that highlight the current state and new trends in the field of regulation and development of corporate social responsibility.

In the process of conducting the research, the following scientific methods were used: theoretical generalization and systematization (to formulate a list and essence of modern development trends inherent in social responsibility); analysis and comparison (to identify the specifics of social responsibility of enterprises in Ukraine and abroad); logical generalization of results (formulation of conclusions).

Results. The scientific article identifies a list of modern trends inherent in the development of social responsibility in Ukraine and worldwide. Common systemic and target aspects and significant differences in the priority and possibilities of ensuring the effectiveness of socially responsible practices are identified. It is proposed to take into account the identified common trends and differences in the strategic planning of social responsibility for domestic enterprises.

Discussion. In further scientific research, it is proposed to focus on developing models that take into account national specifics and harmonizing criteria for assessing social responsibility. This will minimize unforeseen losses from the implementation of overstated and untimely requirements in joint social projects and will contribute to increasing the effectiveness of corporate social responsibility in general.