THE DEVELOPMENT OF MANAGERIAL COMPETENCIES AS A FACTOR IN INCREASING THE EFFICIENCY OF HUMAN CAPITAL INVESTMENT DURING THE INTERNATIONALISATION OF BUSINESS MODELS

Abstract

Introduction. This article examines the role of developing managerial competencies as a factor in increasing the efficiency of human capital investment in the context of business model internationalisation. The relevance of the topic is driven by the increased demands placed on employees of enterprises engaged in international activities, as well as the frequent failures of digital transformation projects due to the insufficient qualifications of managers.

Purpose. The aim of the article is to provide a theoretical and methodological substantiation of the impact of managerial competency development on the efficiency of human capital investment during internationalisation.

Materials and methods. The methods of strategic analysis (PEST, SWOT), economic analysis, and econometric modelling were used.

Results. The research results propose a three-level model of managerial competencies (basic, functional, and strategic), develop a modified  indicator for assessing the social return on investment, and conduct a comparative ROI calculation, which demonstrated the higher efficiency of investment in digital competencies (80% vs. 50%). The PEST analysis revealed the dominant influence of technological and sociocultural factors, while the SWOT analysis helped to substantiate strategies for overcoming the threat of staff outflow through individual learning trajectories and a voucher-based retraining system. A conceptual model of the relationship between investment, competencies, and internationalisation outcomes, incorporating a feedback mechanism, was developed.

Discussion. The findings confirm that the development of managerial competencies is a critical factor for successful internationalisation, with the greatest effect provided by competencies in the fields of artificial intelligence, Big Data, and digital leadership. The discussion of results indicates the need to integrate international practices, establish a national platform for monitoring investment efficiency, and conduct further empirical verification of the proposed models using enterprise-level data.