SOCIALLY-ORIENTED DEVELOPMENT OF AGRICULTURAL ENTERPRISES

Abstract

Introduction. The development of enterprises in the agricultural sector of Ukraine is accompanied by transformational changes that cover not only the production sphere, but also the social environment of their functioning, which necessitates the combination of economic efficiency, social stability and environmental safety as the basis for sustainable development of agricultural business.

Purpose. The purpose of the study is to substantiate the directions of forming a socially-oriented model of development of enterprises in the agricultural sector according to the specific components of the impact of social responsibility on the effectiveness of their activities and the development of territorial communities.

Materials and methods. The study is based on the study of scientific works on the problems of development of the agricultural sector and social responsibility of business. The information base is made up of scientific publications and analytical materials. In the process of the study, systematic and comparative approaches, methods of analysis and synthesis, induction, deduction and scientific generalization were used.

Results. The study proposes directions for the formation of a socially-oriented model of development of enterprises in the agricultural sector, which include: creating a safe production environment, ensuring a decent level of remuneration and professional development of employees, investing in human capital and digital competencies, participating in the implementation of social and infrastructure projects of territorial communities, greening production and rational use of natural resources, as well as compliance with international standards of quality, labor relations and environmental safety, which together create the basis for combining economic efficiency, social responsibility and environmental sustainability of agricultural enterprises. The system of influence of social responsibility components on the performance of agricultural enterprises and territorial communities has been improved. The results of its implementation will be manifested in increasing the socio-economic performance of agricultural enterprises, strengthening human capital, social cohesion of communities and ensuring sustainable development of rural areas. Prospects. It is advisable to direct further research towards assessing the effectiveness of social programs of agricultural enterprises and developing mechanisms for combining economic efficiency and social responsibility in the context of Ukraine's European integration.