CLOUD TECHNOLOGIES WEB 3.0 AND WEB 4.0 OF DIGITAL LEADERSHIP AND CYBER SECURITY IN THE PROFESSIONAL DEVELOPMENT OF A MODERN MANAGER

Abstract

Introduction. The global digitalization of economic relations and the transition to a network-centric society are leading to a radical restructuring of the paradigm of modern management, putting forward new requirements for the professional competencies of managers. The rapid development of cloud technologies of the Web 3.0 and Web 4.0 generations is a determining factor in the transformation of the business environment, which is associated with the transition from centralized hierarchical structures to decentralized ecosystems and intelligent symbiotic systems. In this process, the issues of adapting scientifically based digital leadership strategies and integrating the tools of decentralized autonomous organizations (DAO), smart contracts and predictive analytics into management practice are of exceptional importance, with the mandatory provision of proper cyber protection of the entire infrastructure. The formation of a new generation manager is considered as the basis for the formation of sustainable adaptive business models that are able to function effectively in conditions of high volatility of the technological space.

The purpose of the study is to theoretically and practically substantiate the role of cloud technologies Web 3.0 and Web 4.0 in the professional development of a modern manager, as well as to develop conceptual foundations for cyber protection mechanisms in the context of decentralization and intellectualization of digital management.

Materials and methods. The research materials are: 1) international standards and regulations on cloud security (in particular ISO/IEC 27017, CSA and NIST reports); 2) a source database of scientific works by domestic and foreign specialists in the field of blockchain technologies, artificial intelligence, cybersecurity and professional training of managers. The following scientific methods were used in the research process: historical-logical and systems analysis (to characterize the stages of development of Web technologies and their impact on management); modeling (to describe cognitive management and predictive business processes in Web 4.0); design (to determine the structure of the manager's digital competencies); logical generalization (to form conclusions and practical recommendations for increasing the cyber resilience of organizations).

Results. The transition from hierarchical to decentralized models of digital management based on the use of smart contracts and algorithmic trust is substantiated. The structure of the formation of the manager's professional competencies is determined, which in the conditions of Web 4.0 is supplemented by digital leadership skills and the ability to symbiotically interact with AI agents. It is proven that cybersecurity in the conditions of Web 3.0/4.0 should be represented not only by technical means of protection, but also by the strategic level of "Cyber-Security Awareness" of the management level. This includes the implementation of cryptographic standards, post-quantum protection algorithms and mechanisms for predictive threat monitoring in the cloud environment in order to ensure the continuity of business processes and high trust of stakeholders.

Prospects. In the context of the prospects of further research, we consider it advisable to develop applied methods for assessing cyber risks in decentralized cloud systems and to substantiate a situational model of digital leadership based on the use of intelligent cognitive services. This will allow optimizing management communications and increasing the efficiency of strategic planning in the context of global digital management.