DIGITAL LITERACY OF THE MANAGING AND MANAGED SUBSYSTEMS OF THE ENTERPRISE MANAGEMENT SYSTEM AS A FACTOR OF ITS IMPROVEMENT

Abstract

Introduction. The relevance of the study is determined by the active development of the digital economy, the widespread adoption of digital technologies, and the need to adapt enterprise management systems to the conditions of digital transformation. In modern conditions, digitalization significantly affects the content of managerial activities, the functioning of managing and managed subsystems, labor organization, and the requirements for professional competencies of personnel, which actualizes the need to develop digital literacy of managers and employees as an important factor in improving management efficiency and enterprise competitiveness. The purpose of the study is to substantiate the influence of digital literacy of the managing and managed subsystems of the enterprise management system on the process of its improvement under conditions of digitalization.

Methods. The study applies a systems approach, methods of analysis and synthesis, comparison, generalization, and logical analysis to investigate the peculiarities of digital literacy development and its impact on the enterprise management system.

Results. The article examines the essence of digital literacy and digital competencies within the enterprise management system. It is determined that digitalization transforms the managing subsystem through changes in managerial functions, the development of managers’ digital skills, and the use of digital platforms, information systems, and modern HR technologies. It has been established that the development of digital literacy contributes to improving the effectiveness of managerial decision-making, enhancing the flexibility of the management system, and adapting enterprises to changes in the external environment. The impact of digitalization on the managed subsystem is also investigated, particularly the transformation of the employment structure, the development of remote work, digital workplaces, and new requirements for employees’ professional competencies.

Conclusions. It has been proven that the digital literacy of the managing and managed subsystems is an important factor in improving the enterprise management system under the conditions of digital economy development. It is substantiated that the effectiveness of digital transformation depends not only on the implementation of digital technologies but also on the development of personnel digital competencies and the creation of an appropriate digital management environment.