ACCOUNTING AND ANALYTICAL SUPPORT OF SMALL BUSINESS ENTITIES IN THE CONTEXT OF DIGITALIZATION: PROBLEMS AND PROSPECTS FOR DEVELOPMENT

Abstract

Introduction. The current stage of economic development is characterized by accelerated digitalization processes that affect all areas of economic activity and significantly transform approaches to the organization of accounting processes. In this context, the role of information as a strategic management resource is increasing, as well as the importance of high-quality accounting and analytical support for effective decision-making. These processes are particularly relevant for small business entities, which operate under conditions of limited resources and high sensitivity to changes in the external environment.

Purpose. The purpose of the study is to substantiate the features of the formation and development of accounting and analytical support for small business entities under conditions of digitalization, as well as to identify key directions for its improvement.

Materials and methods. The theoretical and methodological basis of the study includes scientific works of domestic and foreign researchers on accounting, information systems, and digital economy, as well as regulatory documents in the field of accounting and reporting. The study applies general scientific methods, including analysis and synthesis (to examine the essence of accounting and analytical support), generalization and systematization (to identify development trends), and a systematic approach (to analyze the interconnection between accounting, analytical, and managerial processes in small business activities).

Results. The study establishes that digitalization leads to significant changes in approaches to accounting organization, strengthening its informational, analytical, and managerial functions. It is substantiated that small business entities, as the most flexible segment of the economy, actively implement digital accounting tools, which enhances transparency, timeliness of information processing, and competitiveness. It is generalized that simplified accounting and reporting systems play an important role in supporting small businesses; however, they require further development in the context of digitalization, particularly through the integration of information systems and harmonization with international financial reporting standards. It is determined that the use of modern information technologies in accounting and taxation improves the quality of accounting information by increasing its reliability, timeliness, completeness, and analytical value. The main directions for the development of accounting and analytical support are systematized, covering technological, institutional, organizational, personnel, and analytical aspects of small business functioning in the digital economy. It is proven that the development of accounting and analytical support is a key prerequisite for improving management efficiency, ensuring adaptability to environmental changes, and achieving sustainable economic development.

Discussion. Further research should focus on improving methodological approaches to assessing the effectiveness of accounting and analytical support for small business entities, developing models for its development under digitalization, and analyzing the impact of modern information technologies on managerial decision-making and business competitiveness.