MARKETING AND COMMUNICATION PLATFORM AS AN ELEMENT OF THE RETAIL NETWORK DEVELOPMENT MANAGEMENT MODEL IN THE CONTEXT OF PRODUCT DIVERSIFICATION

Tetіana Somkina; Veronika Darchuk; Artem Snitko; Serhiy Sinchevsky

doi:10.25313/2520-2294-2025-1-10608

MARKETING AND COMMUNICATION PLATFORM AS AN ELEMENT OF THE RETAIL NETWORK DEVELOPMENT MANAGEMENT MODEL IN THE CONTEXT OF PRODUCT DIVERSIFICATION

Authors

Tetіana Somkina https://orcid.org/0000-0003-2852-2989
Veronika Darchuk https://orcid.org/0000-0003-2486-974X
Artem Snitko https://orcid.org/0009-0007-0967-8220
Serhiy Sinchevsky https://orcid.org/0009-0005-7207-357X

DOI:

https://doi.org/10.25313/2520-2294-2025-1-10608

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Published

2025-01-31

How to Cite

Somkina, T., Darchuk, V., Snitko, A., & Sinchevsky, S. (2025). MARKETING AND COMMUNICATION PLATFORM AS AN ELEMENT OF THE RETAIL NETWORK DEVELOPMENT MANAGEMENT MODEL IN THE CONTEXT OF PRODUCT DIVERSIFICATION. Economic Paradigm, 1(1(93), 9–15. https://doi.org/10.25313/2520-2294-2025-1-10608