STRATEGIC REPORTING IN THE CONTEXT OF DEVELOPING REPORTING TO ACHIEVE STRATEGIC GOALS

Abstract

Introduction. Modern business conditions of entities require a flexible system of management decision-making, which assumes the presence of adequate information support. According to research by scientists, in modern conditions of activity, the existing system of financial, management and other types of reporting does not meet the needs of internal and external stakeholders in information. To determine, implement and adjust strategic goals, the connecting link between the accounting system and management is strategic reporting. At the same time, strategic reporting is a means of communication between the entity and external stakeholders, which will contribute to the successful implementation of the strategy.

Purpose.The purpose of the article is to summarize experience and form a comprehensive approach to the formation of a strategic reporting system for business entities in order to meet the needs of internal and external users for strategic information.Materials and methods. The materials of the study are the works of domestic and foreign scientists who conduct their research in the field of information and accounting support for strategic management, in particular the essence of strategic reporting and approaches to its formation.The following scientific methods were used during the study: a systematic approach (to study the conceptual foundations of accounting and analytical support for strategic management); theoretical generalization and grouping (to characterize the information support of strategic management requirements and the needs of external stakeholders through reporting and to determine the essence of strategic reporting); formalization, analysis and synthesis (to clarify the concept of "strategic reporting" and the features of its formation); logical generalization of results (to formulate conclusions).Results. This article reveals the feasibility of forming strategic reporting for the management of a business entity and separately strategic reporting for external use by stakeholders. The need for information support for the analysis of alternatives and the choice of strategy, accounting support for its implementation and accounting and analytical support for adjusting strategic goals if necessary is clarified.The essence of strategic reporting and approaches to its formation are analyzed. The characteristic features of strategic reporting are determined, which allowed us to formulate our own interpretation of strategic reporting.Discussion. In further scientific research, it is proposed to focus on the procedure for documenting the analysis of alternatives when determining a strategy and reflecting the effectiveness of strategy implementation in strategic reporting, which will allow improving the organization of strategic accounting and reporting on the achievement of strategic goals of business entities.