INVESTMENT SUPPORT FOR ECO-INNOVATIVE MEASURES AIMED AT ENHANCING THE COMPETITIVENESS OF AGRO-INDUSTRIAL ENTERPRISES
DOI:
https://doi.org/10.25313/3083-7782-2026-5-80Keywords:
innovation, eco-innovation, innovative development, investment support, enterprise competitiveness, agricultural enterprises, industrial enterprisesAbstract
Introduction. Global ecological transformation requires agricultural enterprises to transition to sustainable development models in response to rising environmental risks and evolving ESG standards. The study is relevant given the need to develop new sources of investment support to implement environmental innovations as a key factor in competitiveness.
Purpose. The purpose of the article is to deepen the theoretical and methodological foundations for the formation of a system of investment support for environmentally innovative measures by agricultural enterprises to strengthen their market positions under conditions of sustainable development.
Materials and methods. The work uses methods of systemic and comparative analysis, theoretical generalization of concepts of innovative development ("Triple Helix" and "Porter's hypothesis"), and analytical reports from the OECD and FAO. Structural and functional modeling is used to develop the architectonics of integrated competitiveness.
Results. The formation of theoretical approaches to ecological development was studied, and the key areas of implementation of ecological innovations were systematized: the use of renewable energy sources (biogas plants, solar stations), energy-efficient technologies, digitalization of monitoring (IoT, GIS), biotechnological solutions, organic production, and precision farming systems. It was established that eco-innovations have a “double effect”: ecological (emission reduction, soil restoration) and economic (cost optimization, value growth, increased investment attractiveness). The concept of integrated eco-innovation competitiveness was developed, based on the synergy among investment and financial (sources of capital), eco-innovation (technological renewal), and competitive and market (export potential, brand) components. It was determined that an effective investment support system should integrate “green” financing tools, ESG investments, grant resources, and public-private partnership mechanisms to achieve the goals of ecological modernization.
Further research in this area. The implementation of the proposed approaches will ensure the agricultural sector's adaptation to global challenges and strengthen market positions by introducing closed production cycles. Further research will focus on developing applied tools to assess enterprises' ESG maturity to access international financial resources.
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