PERSONNEL MANAGEMENT AS A DRIVER OF EFFICIENT ECONOMIC POTENTIAL UTILIZATION IN AGRICULTURAL ENTERPRISES

Abstract

Introduction. Under current conditions of agricultural enterprise functioning, the issue of efficient utilization of economic potential has become increasingly important due to intensified competition in agricultural markets, rising resource costs, and the influence of external risks. In this context, the economic potential of an enterprise should be considered as a system of opportunities, the effectiveness of which depends on the quality of management and the enterprise’s ability to ensure coordinated use of resources in the process of value creation. Human capital plays a key role in this process, while personnel management acts as a systemic element transforming economic potential into actual economic results.

Purpose. The purpose of the article is to provide a theoretical and practical substantiation of the role of personnel management in improving the efficiency of economic potential utilization in agricultural enterprises and to identify modern approaches to enhancing human resource management practices.

Materials and methods. The methodological framework of the study is based on the theoretical generalization of scientific approaches to the interpretation of enterprise economic potential and the analysis of practical aspects of its utilization in agricultural enterprises. The study employs methods of structural and logical analysis, comparative analysis, theoretical generalization, graphical analysis, and trend assessment. The empirical basis of the research consists of official statistical data from the State Statistics Service of Ukraine, particularly labour productivity indicators in agricultural enterprises.

Results. The study confirms that the efficiency of economic potential utilization in agricultural enterprises is determined primarily by the quality of managerial decisions and the level of development of the personnel component. The analysis of labour productivity dynamics demonstrates an overall upward trend in the long term, alongside high sensitivity to crisis and wartime challenges. It is established that enterprises with similar resource endowments may achieve different economic results depending on labour organization, personnel motivation systems, and management’s ability to adapt to external changes. Personnel management is identified as an integrating mechanism ensuring the effective realization of enterprise economic potential.

Prospects. Further development of agricultural enterprises requires strengthening the role of personnel management as a strategic instrument for improving the efficiency of economic potential utilization. Future research should focus on developing methodological approaches to assessing the impact of personnel and managerial factors on enterprise performance and on forming human capital management models aimed at increasing labour productivity and ensuring the long-term competitiveness of agricultural enterprises.