MOTIVATION AND RETENTION OF STAFF IN REMOTE AND HYBRID WORKING CONDITIONS

Abstract

Introduction. In recent years, there has been a radical reassessment of the organization of labor, which is associated with the intensification of digitalization and globalization processes. The large-scale spread of the coronavirus disease is considered the main factor that determined the need for remote work in every country in the world, which contributed to maintaining the continuity of business processes, but also caused new problems in the field of management. Thus, the most acute problem arose related to ensuring personnel productivity and business efficiency in conditions of disruption of the usual control and communication mechanisms.

Purpose. The purpose of the study is to reveal the role and features of motivation and retention of personnel in conditions of remote and hybrid work in order to identify areas for its improvement, which will reduce potential losses in the personnel management system and increase the level of employee efficiency.

Materials and methods. The materials of the study are scientific developments of domestic and foreign scientists who were engaged in research on this issue.

In the process of conducting this study, the following scientific methods were used: system analysis, induction, deduction and theoretical generalization (in the process of revealing the categorical apparatus on this issue); comparison, analysis and synthesis (in the process of revealing the advantages of remote and hybrid work for employers and employees); logical generalization of results (in the process of formulating the conclusions of the study).

Results. The scientific article reveals the essence of remote work, which is proposed to be understood as the activities of an employee of an enterprise outside the office premises, which involves the use of digital communication systems. The main advantages of remote and hybrid work for employers and employees are presented. It is established that administrative and legal mechanisms for ensuring economic security make it possible to properly regulate economic processes, ensure the stability of the financial system, and counteract economic dangers. Problems in the field of motivation and retention of personnel in remote and hybrid work conditions are identified, and areas for its improvement are also clarified.

Prospects. Further scientific research should be based on the development of ways to improve the motivation system and personnel management as a whole, taking into account the best practices of foreign countries. This will ensure stable economic development of our state during the post-war recovery period.