TRANSFORMATION OF THE ACCOUNTING AND ANALYTICAL SYSTEM OF SMALL BUSINESSES UNDER DIGITALIZATION: INSTITUTIONAL AND MANAGERIAL ASPECTS

Abstract

Introduction. The digital transformation of the economy causes systemic changes in business processes, information flows, and management mechanisms of small enterprises. Under conditions of digitalization, the accounting and analytical system no longer performs solely a recording function but becomes an integrated tool for generating managerial information, analytical insights, and forecasting. This shift necessitates a reconsideration of its architecture, taking into account institutional and managerial determinants influencing digital change.

Purpose. The purpose of the study is to provide a theoretical substantiation and to develop an integrated conceptual model for the transformation of the accounting and analytical system of small businesses under digitalization, combining institutional conditions of the digital environment with managerial mechanisms for implementing digital strategy.

Materials. The theoretical basis of the research includes contemporary domestic and international studies on digital transformation, management accounting development, information systems, and the functioning of small enterprises. The study relies on generalized findings reflecting the evolution of approaches to modernization of accounting and analytical support in the digital economy.

Methods. The methodological framework is based on general scientific methods, including analysis and synthesis to generalize conceptual approaches, systematization and comparative analysis to identify differences between traditional and digital accounting models, and conceptual modeling to develop an integrated transformation framework.

Results. It is substantiated that digitalization leads to a transition from a recording-oriented accounting function to an analytical and forecasting platform integrated within a unified digital architecture. The effectiveness of transformation is determined by the interaction of institutional, managerial, and technological factors. A three-level model of modernization of the accounting and analytical system is proposed, ensuring alignment between digital strategy and the restructuring of information infrastructure.

Prospects. Future research directions include empirical validation of the proposed model, development of a methodology for assessing the digital maturity of accounting systems in small businesses, and analysis of the impact of emerging digital technologies on decision-making quality and organizational sustainability.