TRANSFORMATION OF MANAGEMENT MODELS OF FINANCIAL ECOSYSTEMS IN THE CONDITIONS OF GLOBAL ECONOMIC INSTABILITY

Abstract

Introduction. The global financial, geopolitical, energy and technological upheavals of the last decade have significantly increased market volatility, changed threat management methods and exacerbated the issue of financial structure sustainability. Under such circumstances, the usual management schemes of banking and insurance organizations appear to be poorly adapted, which encourages the rapid development of fintech and insurtech solutions as means of increasing efficiency and sustainability. That is why the study of the transformation of management models of financial ecosystems is of particular importance in the context of the formation of a new architecture of the world economy.

Purpose. The purpose of the paper is a comprehensive study of the transformation of management models of financial ecosystems in the context of global economic instability, taking into account the development of fintech and insurtech segments, as well as the justification of strategic directions for increasing their stability, adaptability and efficiency of operation.

Materials and methods. The paper employs the following methods: comparative analysis, generalization,verbal economic modelling, structural and functional analysis, and case studies to assess the transformation of management models in the context of global instability.

Results. It evaluates the development of fintech and insurtech as key components of current financial systems. The influence of global economic instability (inflation, exchange rate instability, geopolitical threats, regulatory changes) on the correction of management methods in the financial and insurance sectors was identified. The restructuring of business models of fintech companies was studied, in particular the growth of embedded finance, open banking, and systemic solutions were studied . The paper assessed the key features of InsurTech development and the digital transformation of the insurance industry, including the use of big data, artificial intelligence, usage-based insurance, and automated underwriting. The authors also analysed the role of the regulatory environment and digital compliance in shaping stable financial ecosystems. In addition, the study identifies the factors that contribute to the sustainability of financial ecosystem management models under conditions of instability. The study develops a conceptual model for the transformation of financial ecosystem management, incorporating the integration of fintech, insurtech, and insurance innovations. The authors formulated practical recommendations for improving the efficiency and sustainability of financial ecosystem management models amid major economic transformations.

Discussion. In further scientific research, it is proposed to focus on the integration of fintech and othertech, the application of artificial intelligence and blockchain, which in the current conditions of global economic changes ensures the competitiveness and durability of financial platforms.