TRANSFORMATION OF UNIVERSITY BRAND MANAGEMENT IN THE GLOBAL SCIENTIFIC DISCOURSE: A BIBLIOMETRIC ANALYSIS

Authors

DOI:

https://doi.org/10.25313/2520-2294-2026-1-11858

Published

2026-01-31

How to Cite

Tarasenko О. С. (2026). TRANSFORMATION OF UNIVERSITY BRAND MANAGEMENT IN THE GLOBAL SCIENTIFIC DISCOURSE: A BIBLIOMETRIC ANALYSIS. Economic Paradigm, 2(1(105), 77–85. https://doi.org/10.25313/2520-2294-2026-1-11858