INNOVATIVE APPROACHES TO INTERACTION WITH CONSUMERS FOR BUILDING SUSTAINABLE LOYALTY TO THE MEDIA COMPANY’S BRAND

Authors

DOI:

https://doi.org/10.25313/2520-2294-2026-1-11805

Published

2026-01-31

How to Cite

Barkov І. С. (2026). INNOVATIVE APPROACHES TO INTERACTION WITH CONSUMERS FOR BUILDING SUSTAINABLE LOYALTY TO THE MEDIA COMPANY’S BRAND. Economic Paradigm, 1(1(105), 180–187. https://doi.org/10.25313/2520-2294-2026-1-11805