MANAGEMENT OF THE MARKETING MIX OF IT COMPANIES IT THE CONDITIONS OF DIGITAL TRANSFORMATION

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DOI:

https://doi.org/10.25313/2520-2294-2025-12-11682

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Published

2025-12-31

How to Cite

Kovshik В. І., Yatsenko О. М., & Yatsenko Т. М. (2025). MANAGEMENT OF THE MARKETING MIX OF IT COMPANIES IT THE CONDITIONS OF DIGITAL TRANSFORMATION. Economic Paradigm, 2(12(104), 57–62. https://doi.org/10.25313/2520-2294-2025-12-11682

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Vol. 2 No. 12(104) (2025): International scientific journal "Internauka." Series: "Economic Sciences"

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Статті

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Copyright (c) 2025 Валентин Ігорович Ковшик, Ольга Миколаївна Яценко, Таїсія Максимівна Яценко

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This work is licensed under a Creative Commons Attribution 4.0 International License.