OPTIMIZATION OF BRAND PORTFOLIO AS A PHARMACEUTICAL ENTERPRISE DEVELOPMENT STRATEGY IN MODERN CONDITIONS

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DOI:

https://doi.org/10.25313/2520-2294-2025-10-11445

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Published

2025-10-31

How to Cite

Melnychenko О. В. (2025). OPTIMIZATION OF BRAND PORTFOLIO AS A PHARMACEUTICAL ENTERPRISE DEVELOPMENT STRATEGY IN MODERN CONDITIONS. Economic Paradigm, 1(10(102), 170–178. https://doi.org/10.25313/2520-2294-2025-10-11445

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Vol. 1 No. 10(102) (2025): International scientific journal "Internauka." Series: "Economic Sciences"

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Статті

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Copyright (c) 2025 Олександр Володимирович Мельниченко

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This work is licensed under a Creative Commons Attribution 4.0 International License.