БРЕНДИНГ ЯК ЕФЕКТИВНИЙ ІНСТРУМЕНТ УПРАВЛІННЯ КОНКУРЕНТОСПРОМОЖНІСТЮ ПІДПРИЄМСТВА

Valentyna Shevchenko; Tetiana Mishustina; Svitlana Yaremenko; Dmytro Malkovych

doi:10.25313/2520-2294-2025-8-11326

BRANDING AS AN EFFECTIVE TOOL FOR MANAGING THE COMPETITIVENESS OF AN ENTERPRISE

Authors

Valentyna Shevchenko https://orcid.org/0000-0003-0614-0648
Tetiana Mishustina https://orcid.org/0000-0003-1295-3303
Svitlana Yaremenko https://orcid.org/0000-0002-9709-7560
Dmytro Malkovych

DOI:

https://doi.org/10.25313/2520-2294-2025-8-11326

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Published

2025-08-31

How to Cite

Shevchenko В. М., Mishustina Т. С., Yaremenko С. С., & Malkovych Д. Д. (2025). BRANDING AS AN EFFECTIVE TOOL FOR MANAGING THE COMPETITIVENESS OF AN ENTERPRISE. Economic Paradigm, 1(8(100), 107–116. https://doi.org/10.25313/2520-2294-2025-8-11326