A BEHAVIOUR-BASED SAFETY MARKETING MODEL IN THE BANKING SECTOR: CONCEPTUAL FOUNDATIONS AND PRACTICAL APPLICATION

Authors

  • Dmytro Gaidukovych

DOI:

https://doi.org/10.25313/2520-2294-2025-3-10821

Downloads

Published

2025-03-31

How to Cite

Gaidukovych, D. (2025). A BEHAVIOUR-BASED SAFETY MARKETING MODEL IN THE BANKING SECTOR: CONCEPTUAL FOUNDATIONS AND PRACTICAL APPLICATION. Economic Paradigm, 2(3(95), 9–16. https://doi.org/10.25313/2520-2294-2025-3-10821