CONTENT MARKETING AS A DRIVER OF CONSUMER ENGAGEMENT: SPECIFICS AND KPI IN E-COMMERCE

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DOI:

https://doi.org/10.25313/2520-2294-2025-2-10741

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Published

2025-02-28

How to Cite

Derbenova, Y. (2025). CONTENT MARKETING AS A DRIVER OF CONSUMER ENGAGEMENT: SPECIFICS AND KPI IN E-COMMERCE. Economic Paradigm, 1(2(94), 72–78. https://doi.org/10.25313/2520-2294-2025-2-10741