SCIENTIFIC AND METHODOLOGICAL APPROACH TO EVALUATING THE EFFECTIVENESS OF MANAGING VALUE-CREATION BUSINESS PROCESSES IN RESTAURANT ENTERPRISES

Abstract

Introduction. Value-oriented management of the development of a restaurant enterprise as a complex system is a dynamic process that requires the formalization of managerial procedures under conditions of strategic surprises. The implementation of such an approach makes it possible to consider the comprehensive influence of system elements that differ in nature and level of complexity, identify key factors affecting the efficiency of enterprise operations, and ensure its continuous development to achieve strategic goals.

The main task of managing a restaurant enterprise is to determine promising target development guidelines under conditions of strategic uncertainty and to implement them gradually with further adjustments according to the real situation.

Purpose. The purpose of the study is to develop a scientific and methodological approach to evaluating the effectiveness of managing value-creation business processes in restaurant enterprises.

Materials and Methods. The article employs general scientific and specific methods, including dialectical cognition, scientific abstraction, morphological analysis, comparison, synthesis, and theoretical generalization; systematization and decomposition; statistical, dynamic, and structural analysis; formalization; systems analysis; expert surveys; the method of comprehensive integral assessment; graphical and tabular presentation; and the abstract-logical method.

Results. The scientific article identifies the decisive factors of strategic success for modern restaurant enterprises. A system-analytical model for assessing value-oriented management of enterprise development in the restaurant industry has been developed. This model integrates analytical and strategic aspects of management under conditions of strategic surprises.

The study characterizes the specifics of forming the value chain in the restaurant sector, reflecting the key business processes. Coordinated and balanced management of business processes serves as the basis for making effective strategic decisions within the framework of a value-oriented approach to enterprise development management.

A system of indicators for evaluating the effectiveness of managing key value-creation business processes in restaurant enterprises has been formed.

A system of criteria and indicators for evaluating the effectiveness of managing key value-creation business processes is proposed, taking into account the industry-specific features of restaurant enterprises. Comprehensive performance indicators for managing value-creation business processes of restaurant enterprises in the Kharkiv region have been developed. Based on these indicators, a linguistic interpretation of the conducted quantitative assessment has been carried out. Three-dimensional graphs illustrating the balance of management of value-creation business processes in restaurant enterprises of the Kharkiv region have been constructed.

The results of partial evaluations of comprehensive indicators are generalized through the calculation of an integral indicator. A qualitative assessment of the integral indicator of the effectiveness of key value-creation business processes for a selected group of restaurant enterprises has been carried out.

The developed scientific and methodological approach to evaluating the effectiveness of managing value-creation business processes in restaurant enterprises makes it possible to assess the balance of business process management (production, sales, and organization of the consumption of restaurant products and services). These processes reflect the logic of the value-creation process and allow a qualitative assessment of the ability of restaurant enterprises to maintain value.

Prospects. Further research is planned to develop a scientific and methodological approach to evaluating the net value of restaurant services. The results of this assessment will allow a justified determination of the strategic direction of value-oriented development for restaurant enterprises.