ADVANCED TRAINING AS A MEANS OF DEVELOPING ENTERPRISE PERSONNEL

Abstract

Introduction. The current stage of economic development is characterized by rapid transformation processes, business digitalization and high competition. Under such conditions, the main competitive advantage of an enterprise is human capital. Trends in business variability lead to the aging of employee skills, which requires lifelong learning. However, in many Ukrainian enterprises, the system of advanced training is fragmented, and training represents additional costs, not a profitable investment. Purpose. Theoretical substantiation of the role of advanced training as a crucial tool for personnel development and development of proposals for improving professional training of employees to ensure the competitiveness of the enterprise. Materials and methods. The study is based on the use of the Talent Management concept, a process-oriented approach and business process modeling tools, in particular Process Mining technologies and the BPMN model. Results. It is proven that advanced training has transformed from a personnel procedure into a strategic tool for human capital management. Trends are highlighted: tandem of science and production, digitalization, diversification of forms of training (microlearning, blended learning) and focus on project management. Problems are identified: residual financing, formalism, detachment from market challenges (for example, failure to take into account changes in technologies in related industries). Optimization methods are proposed: application of Process Mining and BPMN to eliminate unproductive stages of training; orientation of training to achieving economic indicators (ROI of Training) and business needs; implementation of transparent rating systems; creation of a pool of internal experts; long-term partnership with scientific institutions. Prospects. The proposed conceptual principles create a broad field for further scientific and practical explorations. Promising directions are in-depth process modeling, as well as investment and project management.