СОЦІАЛЬНИЙ МЕДІА МАРКЕТИНГ (SMM) ЯК ФАКТОР РОЗВИТКУ ІМІДЖУ ОРГАНІЗАЦІЇ

Halyna Mozghova; Olha Zaika; Oksana Bolotna; Viktoriia Ilina

doi:10.25313/2520-2294-2024-12-10538

SOCIAL MEDIA MARKETING (SMM) AS A KEY FACTOR IN SHAPING AN ORGANIZATION’S BRAND IDENTITY

Authors

Halyna Mozghova https://orcid.org/0000-0002-9763-3298
Olha Zaika https://orcid.org/0000-0002-6000-9870
Oksana Bolotna https://orcid.org/0000-0002-0585-0819
Viktoriia Ilina https://orcid.org/0009-0000-2593-3518

DOI:

https://doi.org/10.25313/2520-2294-2024-12-10538

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pdf (Українська)

Published

2024-12-31

How to Cite

Mozghova Г. В., Zaika О. В., Bolotna О. В., & Ilina В. С. (2024). SOCIAL MEDIA MARKETING (SMM) AS A KEY FACTOR IN SHAPING AN ORGANIZATION’S BRAND IDENTITY. Economic Paradigm, 2(12(92), 45–57. https://doi.org/10.25313/2520-2294-2024-12-10538