INTEGRATED INDICATOR OF MARKETING EFFECTIVENESS: METHODOLOGY AND EMPIRICAL VALIDATION

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DOI:

https://doi.org/10.25313/2617-572X-2025-12-11735

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Published

2025-12-31

How to Cite

Mkrtychian О. М., & Syvolovska О. В. (2025). INTEGRATED INDICATOR OF MARKETING EFFECTIVENESS: METHODOLOGY AND EMPIRICAL VALIDATION. Public Administration and National Security, 1(12(65), 142–150. https://doi.org/10.25313/2617-572X-2025-12-11735

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No. 12(65) (2025): Public Administration and National Security

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