INTEGRATED INDICATOR OF MARKETING EFFECTIVENESS: METHODOLOGY AND EMPIRICAL VALIDATION

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DOI:

https://doi.org/10.25313/2520-2294-2025-9-11411

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2025-09-30

How to Cite

Mkrtychian О. М., Syvolovska О. В., & Aleksandrova О. Ю. (2025). INTEGRATED INDICATOR OF MARKETING EFFECTIVENESS: METHODOLOGY AND EMPIRICAL VALIDATION. Economic Paradigm, 1(9(101), 105–116. https://doi.org/10.25313/2520-2294-2025-9-11411

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Vol. 1 No. 9(101) (2025): International scientific journal "Internauka." Series: "Economic Sciences"

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Copyright (c) 2025 Олена Миколаївна Мкртичьян, Олена Вікторівна Сиволовська, Олена Юріївна Александрова

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This work is licensed under a Creative Commons Attribution 4.0 International License.